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| Valeo celebrates its partnership with Luc Alphand, winner of Dakar Ralley, with an original concept that combines art and high-tech in its third calendar, shot in the desert by photographer Jaime Ocampo-Rangel, and entitled High- Technicolor Dreams.The Gala soirée in Paris launched the new calendar, recreating the Sahara in an unforgettable evening. |
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The High-technicolor Dreams Calendar
High-Technicolor Dreams celebrates performance across all fields: sporting, technological and artistic. Borrowing from art and literature, the photographs in this calendar are works of art that celebrate beauty and dreams, presenting an attractive image of the automotive world. In the desert that played home to Luc Alphand’s victory, Valeo technologies become signs of a better automotive world, and transform reality into dreams. Taking their inspiration from Surrealist paintings, these photographs present an iconography of the imagination. Dali’s Enigma of Desire is set in an imaginary desert landscape and portrays a series of unconscious dreams. Magritte’s paintings, like the “Regard Mental” set in the desert, create a world where intimacy becomes fantasy and decors otherworldly.
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Jaime Ocampo-Rangel
The Colombian photographer Jaime Ocampo-Rangel has lived in France for some twenty years. After a childhood spent in Columbia, teenage years in Miami and high school at La Salle in Spain, he obtained a diploma in visual communication and audiovisual production in New York. He then moved to Paris, to Picasso’s former studio, and threw himself into new projects.

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| The Cinémathèque Française presented his first series of photographs depicting the most beautiful dresses from the history of film, at the Pavillon des Arts, and in 2002 he created the first “online photographic shopping centre” in France (www.levillagephoto.com).
In 1999 the franco-Colombian artist Jaime Ocampo-Rangel initiated an important photographic project, at once intimate and comitted. A masterpiece. The portrait of the latest authentic ethnic groups of this world, symbolically related with colors. http://www.memoiredescouleurs.com
He devised a new calendar concept for Valeo to promote the Group’s image as an innovator. The first calendar, Haute Couture and High Technology, combined fashion with technology. The idea is to displace technologies from their primary utilitarian context and to push the concept of their transformation and aestheticism to its limit.
The second calendar, Technology in Motion, captured the movement of dancing models wearing accessorised avant-garde couture dresses: the technological perfection of Valeo’s systems is compared to the dancer’s physical mastery, and the concept of movement is pushed to its limit, with dance the expression of pure energy. For this edition, Jaime Ocampo-Rangel reveals an even more powerful aesthetic vision of reality: by combining beauty, haute couture and movement, the High-Technicolor Dreams calendar transforms Valeo’s automotive world into a dream.Valeo ranks among the world’s top automotive suppliers and employs 72,900 people in 134 plants, 69 R&D centres and 9 distribution centres in 28 countries.

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